Business Entrepreneurial Rhetoric

Apple Inc is considered as the most well known mechanical panies comprehensively. The iPhone is one of the essential results of the pany which has more than 42 million clients all inclusive (Bonk, Celine). There is gigantic interest for this item and the brand has a committed base of faithful clients. The extraordinary achievement of this brand is reliant on a few elements including the plan of action. A parison is being finished with the current statistical surveying and the article introduced by Yuan and Langesen named â€Å"What factors added to the achievement of Apple iPhone?† This report would talk about the different components that have driven Apple iPhone to be one of the market chiefs. It depicts the imaginative methodologies embraced by the pany. The article by Yufei Yuan and John Laugesen gives an inside and out examination of the achievement components of iPhone (Laugesen, John and Yufei Yuan). It has concentrated on the â€Å"user acceptance† part of the achievement factors. This suggests the pany can comprehend the client inclinations. Apple has effectively recognized the requirements of the objective market and satisfied their desires dependent on culture, socioeconomics and conduct viewpoints (Laugesen, John and Yufei Yuan). It has additionally focused on the ecological factors, for example, â€Å"mobile information services† that are basic for iPhone (Laugesen, John and Yufei Yuan). The article has proposed an imaginative achievement model and practically all the elements are being tapped by Apple. The main gathering of components manages buyer factors, for example, socioeconomics, client inclinations and culture. The brand focused on the youthful populace who are innovation clever and exhibited high reli ance on cell phones (Laugesen, John and Yufei Yuan). The brand additionally centers around the client inclinations, for example, amusement benefits and planned its items likewise. The pany attempts to fulfill the social specialties through the use of substance just as programming (Laugesen, John and Yufei Yuan). The second gathering of components manages the corporate factors, for example, plan of action, innovation, showcasing, marking, content suppliers and system administrators. Apple has plans of action which depend on its center petence (Laugesen, John and Yufei Yuan). It has received the â€Å"device centric† business approach which is considered as one of the most significant factor for the brand’s achievement (Laugesen, John and Yufei Yuan). The pany additionally takes part in broad promoting strategies and gives customization of their items dependent on the client needs. It keeps up control through dissemination and substance get to (Laugesen, John and Yufei Yuan). The pany relies upon the outsiders for the improvement of use and their substance. It expects to build the worth chain by improving the center petencies of the firm. The third gathering of elements prises of the ecological factors, for example, administrative standards and the framework. The pany has concentrated on the administrative angles required during the dispatch of the administrations just as items (Laugesen, John and Yufei Yuan). The pany accepts that it is critical to arrange well with the administrative specialists so that there is smooth dispatch of the iPhone. Apple has concentrated on the improvement of the foundation of the various nations. It has concentrated on improving the client experience and has tapped the present advancements accessible in the versatile business. As indicated by Davila et al., Apple has concentrated intensely on the creative parts of their items. It has made imaginative product offerings, for example, iPod, iTunes, iPhone, Apple Stores and App Exchange. The imaginative item has caused the pany to hold its highest situation in the market. This is the essential purpose for the extraordinary ubiquity of the brand. The second significant explanation behind the accomplishment of iPhone can be ascribed to the promoting and the separation parts of the brand (De Mooij, Marieke). It has made creative ads that catch the objective markets well. The battles including the â€Å"Super Bowl mercials 1984† and â€Å"iPod People† were famous among the majority (De Mooij, Marieke). The third most significant explanation is the broad dissemination and retail systems of the pany. It has been set up that Apple has one of the biggest conveyance arrange in the United States (Homburg et al.). The circulation of the results of the pany is done through retail locations, online stores, direct deals channels and outsider affiliates (De Mooij, Marieke). This makes the item promptly accessible consistently and the clients can pick their advantageous appropriation channels. The fourth significant factor manages the client care (Bone et al.). Apple endeavors to give fantastic in store encounters just as after deals administration. It endeavors to improve the consumer loyalty level of the buyers (Bone et al.). The issue underlined in the report prises of the wide assortment of choices accessible to the intended interest groups. This is dictated by the statistical surveying. The issue was evaluated by talking with a few diary articles (Bone et al.). The iPhone has fulfilled the necessities of the objective market and this is one of the essential answers for the issue (Bone et al.). The iPhone has satisfied the client necessities and this has been demonstrated by the parative investigation. The financial model features that iPhone has profited the objective market which has expanded the offer of the items. It has prompted expanded income for the pany which has brought about the more noteworthy benefit age (Bone et al.). Plainly Apple Inc. gets high profit by the more noteworthy acquisition of iPhones. The guide is worried about the conveyance channels that are utilized by the pany so as to ensure that its items arrive at the intended interest group. The storyboard presents the occasions attempted by Apple Inc. which is identified with the origination, dispatch, advancement and showcasing of iPhone. It prises of a few rubrics, for example, issue rubric, arrangement rubric, financial rubric and guide rubric. The difficult rubric recognizes the objective market and the different options they are searching for so as to fulfill their inclinations. The arrangement rubric shows the dispatch of iPhone which comprehends the concern of the client. The monetary rubric shows the expansion in deals of the pany because of the dispatch of iPhone. The guide rubric shows the showcasing approach that ought to be embraced in the pany for what's to come. The article impactsly affects the issue and identifies the purposes behind solid a dependable balance of Apple. It talks about the proper reasons that drive Apple for making more progress. The parative investigation technique is utilized to pare the flow statistical surveying alongside the gave article. This parison is valuable in understanding the variables adding to the accomplishment of iPhone. This report would expand the comprehension of the theme and would likewise encourage further examination on this subject. Bone, Sterling An., et al. How client investment in B2B shared critical thinking munities impacts the requirement for conventional client service. Journal of Service Researchâ 18.1 (2015): 23-38. Bonk, Celine. The effect of Apple's munication and French and Finnish buyers' item observations: instance of the iPhone item. (2015). Davila, Tony, Marc Epstein, and Robert Shelton. Making advancement work: How to oversee it, measure it, and benefit from it. FT press, 2012. De Mooij, Marieke. Global promoting and publicizing: Understanding social mysteries. Sage Publications, 2013. Homburg, Christian, Josef Vollmayr, and Alexander Hahn. Firm worth creation through significant channel developments: proof from an occasion concentrate in the United States, Germany, and China. Journal of Marketingâ 78.3 (2014): 38-61. Laugesen, John, and Yufei Yuan. What elements added to the achievement of Apple's iPhone?. Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on. IEEE, 2010.

Applying Servqual to Web Sites an Exploratory Study Free Essays

string(45) online deals in the USA represented $51. Global Journal of Quality Reliability Management Emerald Article: Applying SERVQUAL to Web destinations: an exploratory investigation Jos van Iwaarden, Ton van der Wiele, Leslie Ball, Robert Millen Article data: To refer to this record: Jos van Iwaarden, Ton van der Wiele, Leslie Ball, Robert Millen, (2003),†Applying SERVQUAL to Web locales: an exploratory study†, International Journal of Quality Reliability Management, Vol. 20 Iss: 8 pp. 919 †935 Permanent connect to this record: http://dx. We will compose a custom exposition test on Applying Servqual to Web Sites: an Exploratory Study or then again any comparable point just for you Request Now doi. organization/10. 1108/02656710310493634 Downloaded on: 27-01-2013 References: This archive contains references to 26 different reports Citations: This record has been refered to by 25 different records To duplicate this report: permissions@emeraldinsight. com This archive has been downloaded multiple times since 2005. * Users who downloaded this Article likewise downloaded: * Jos van Iwaarden, Ton van der Wiele, Leslie Ball, Robert Millen, (2003),†Applying SERVQUAL to Web destinations: an exploratory study†, International Journal of Quality Reliability Management, Vol. 20 Iss: 8 pp. 919 †935 http://dx. doi. organization/10. 108/02656710310493634 Jos van Iwaarden, Ton van der Wiele, Leslie Ball, Robert Millen, (2003),†Applying SERVQUAL to Web locales: an exploratory study†, International Journal of Quality Reliability Management, Vol. 20 Iss: 8 pp. 919 †935 http://dx. doi. organization/10. 1108/02656710310493634 Jos van Iwaarden, Ton van der Wiele, Leslie Ball, Robert Millen, (2003),†Applying SERVQUAL to Web l ocales: an exploratory study†, International Journal of Quality Reliability Management, Vol. 20 Iss: 8 pp. 919 †935 http://dx. doi. organization/10. 1108/02656710310493634 Access to this archive was allowed through an Emerald membership gave by UCSI EDUCATION SDN BHD For Authors: If you might want to compose for this, or some other Emerald distribution, at that point please utilize our Emerald for Authors administration. Data about how to pick which distribution to compose for and accommodation rules are accessible for all. It would be ideal if you visit www. emeraldinsight. com/creators for more data. About Emerald www. emeraldinsight. com With more than forty years’ experience, Emerald Group Publishing is a main autonomous distributer of worldwide research with sway in business, society, open strategy and training. Altogether, Emerald distributes more than 275 diaries and in excess of 130 book arrangement, just as a broad scope of online items and administrations. Emerald is both COUNTER 3 and TRANSFER consistent. The association is an accomplice of the Committee on Publication Ethics (COPE) and furthermore works with Portico and the LOCKSS activity for computerized chronicle protection. *Related content and download data right at time of download. The Emerald Research Register for this diary is accessible at http://www. emeraldinsight. com/researchregister The momentum issue and full content file of this diary is accessible at http://www. emeraldinsight. om/0265-671X. htm NEW RESEARCH Applying SERVQUAL to Web locales: an exploratory investigation Applying SERVQUAL 919 Jos van Iwaarden and Ton van der Wiele Erasmus University Rotterdam, Rotterdam, The Netherlands, and Leslie Ball and Robert Millen Received August 2002 Revised December 2002 Accepted December 2002 Northeastern University, Boston, Massachusetts, USA Keywords Worldwide Web, SERVQUAL, Electronic business Abstract with an end goal to distinguish the quality variables saw to be generally significant comparable to the utilization of Web destinations, a study was attempted. The poll used depended on the SERVQUAL instrument that identi? s ? ve quality measurements in administration conditions. The outcomes demonstrate that the quality measurements discovered material in the administration segment are likewise appropriate to Web locales. The things that have been identi? ed as generally significant corresponding to the nature of Web locales are physical assets (the presence of the Web website, route, search choices, and structure), unwavering quality (the capacity to pass judgment on the reliability of the offered administration and the association playing out the administration), responsiveness (the eagerness to support clients and offer brief assistance), affirmation (the capacity of the Web webpage to pass on tru st and con? ence in the association behind it as for security and protection), and compassion (the arrangement of mindful, individualized regard for clients, including client acknowledgment and customization). Presentation In the mid 1990s three advances (interchanges speed, memory limit, and PC speed) were quickly developing as far as abilities they had for more than 20 years. In any case, their joined S-bend developments abruptly empowered one of the best innovation upheavals at any point seen †the blast of the Internet. Initially planned as a data conductor, business visionaries before long observed the incredible intensity of a selling channel that empowered perusing, choosing, and purchasing without leaving the solace of the home. Organizations understood that they could cooperate legitimately with different organizations over the Internet, too. Also, government organizations got on and started conveying administrations web based, gathering installments for licenses and charges, giving data, and so on. The historical backdrop of this blast is all around recorded as both PC and Internet use have expanded considerably in the previous not many years (US Department of Commerce, 2002). Since 1997 PC use has developed at a pace of 5. 3 percent on an annualized premise. Web use has developed at a pace of 20 percent for each year since 1998, and in the 13 months before the September 2001 study by the US Department of Commerce, more than 26 million additional Americans went on the web. The creators are appreciative to every single mysterious official for their important remarks. Global Journal of Quality Reliability Management Vol. 20 No. 8, 2003 pp. 919-935 q MCB UP Limited 0265-671X DOI 10. 1108/02656710310493634 IJQRM 20,8 920 While there is an incredible discussion about the â€Å"digital divide†, the US Department of Commerce announced that 54 percent (or 143 million Americans) approach the Internet in their homes and that almost 100 percent of the US populace approaches through schools and libraries. A large number of organizations were shaped to sell products and ventures over the Internet during this period making the â€Å"New Economy†. Accordingly, a large number of those organizations are currently gone as seen by the immense number of liquidations (Baldwin, 2002). Various specialists may de? e web based business in an unexpected way, yet most concur on a certain something: the area speaks to a developing bit of the general trade pie, and its offer is required to increment consistently †however bit by bit †throughout the following ? ve years. Different gatherings have conjecture various outcomes. For instance, Forrester reports that online deals in the USA represented $51. Y ou read Applying Servqual to Web Sites: an Exploratory Study in class Paper models 3 billion in income during 2001, and income for 2002 is relied upon to an aggregate of $72. 1 billion, a 41 percent expansion over the earlier year (Hirsh, 2002). Be that as it may, this records for just 2 percent of the general retail spending. It has been anticipated that this offer will develop by around three-tenths of a rate point every year through in any event 2005, denoting a moderate yet consistent trip. With respect to internet business deals, another projection evaluates that online income will aggregate about $90 billion of every 2002, $160-$170 billion of every 2004, and $287. 9 billion by 2006 (Hirsh, 2002). The estimation of the Internet goes past including another selling channel. Scientists at McKinsey and Company report that the maintenance of clients online is simpler than in conventional â€Å"bricks and mortar† organizations where the online organization burns through three to ? ve times less to hold them. Organizations that held clients showed attributes of dependable essential operational execution. Their destinations downloaded rapidly; they reacted to client inquiries rapidly; they conveyed in excess of 95 percent of their requests on schedule; and they made it simple for clients to return or trade buys. One organization raised its on-time conveyance rates from 60 to 90 percent, and cut client agitate down the middle (Agrawal et al. , 2001). The Internet likewise can assume a vital job in upgrading brand connections and corporate notorieties. Nike, Disney, Coke, and Toyota are altogether settled brands that drive us to scan for and ? d their items. Marking is a basic segment of the structure of Web destinations. It is tied in with building a brand or corporate notoriety to make associations with clients (Chiagouris and Wansley, 2001). â€Å"Branding is rede? ned online,† says Caroline Riby, VP media chief at Saatchi Rowland. â€Å"We are moving past speaking to a brand to e ncountering it† (Chiagouris and Wansley, 2001). The Web webpage must catch the consideration of those individuals who know nothing or almost no about the organization, however are keen on its classification. It should likewise fabricate familiarity with what the organization does inside the setting of the business wherein it is contending. Prior Web destinations were created by enormous partnerships, which necessitated that they stick to the corporate logo and shading plan, append to the corporate databases, and conform to a few other corporate prerequisites. This meant significant expense and signi? cant advancement time. Others (those made for â€Å"Mom and Pop† activities and early enterprising tasks), worked throughout the end of the week, didn't associate with huge databases, and had no guidelines. While the organization was in activity quick, the destinations were regularly ugly and dif? ult to utilize. Is it not amazing that the organizations that are best selling over the Internet are

Columbia University to open Center for Veteran Transition and Integration COLUMBIA UNIVERSITY - SIPA Admissions Blog

Columbia University to open Center for Veteran Transition and Integration COLUMBIA UNIVERSITY - SIPA Admissions Blog Earlier this month, Columbia University announced the creation of a new Center for Veteran Transition and Integration that will provide innovative educational programming and support for veterans making the transition to two- and four-year colleges, graduate and professional schools, civilian life, and the workforce. Major Michael Abrams, a veteran of the war in Afghanistan and a current Marine Corps Reservist, as well as the founder of FourBlock, a program to prepare veterans for business careers, will lead the center as its executive director. Beth Morgan, former executive director of Service to School and director of higher education initiatives for the Marine Corps, joins the center as director of higher education transition and partnerships. The Center for Veterans will open in the fall of 2017. Columbia’s long-standing commitment to veterans can be traced back to 1947, when the School of General Studies was founded to integrate into the University community thousands of returning military veterans seeking education after World War II through the first GI Bill. Today more than 650 veterans are enrolled at Columbia, most of them supported by the Post-9/11 GI Bill and the Yellow Ribbon Program. The University has enrolled more student-veterans than all other Ivy League schools combined, while maintaining a graduation rate above 90 percent and a record of job and graduate school placement that equals Columbia’s non-veteran graduates. Highlighting this success, this year’s valedictorian at the School of General Studies is Colin Valentini, a Marine Corps veteran who came to Columbia to study applied mathematics. Columbia’s successful efforts in helping military service members make the transition to a rigorous academic environment has prompted interest from other universities, employers, government agencies, and veteran-support organizations across the country that would like to replicate its veteran support model. The new veterans center will draw on Columbia’s expertise in curriculum development, instructional technology, and support services in facilitating veterans’ success in an academic setting. In collaboration with a network of public and private partners, the center will provide access to world-class technology and technical support. It will serve military service members at all levels, enlisted and officers, as well as active-duty military personnel preparing for transition, veterans already in higher education, and veterans in the workforce, providing them with the best-in-class resources that they need to ensure their continued academic and professional development. The experience and expertise that Abrams and Morgan bring to this endeavor will be integral in achieving the Center’s vision. Read more about the Center at Columbia News.

Which 4 States Have the Biggest Minority Populations

Can you name the four U.S. majority-minority states? They received this moniker because people of color outnumber whites there, giving new meaning to the term minority. California, New Mexico, Texas, and Hawaii all have this distinction. The same is true for the District of Columbia. What makes these states unique? For one,  their demographics  will likely be the nation’s future. And given that some of these states are extremely populous, they could influence American politics for years to come. Hawaii The Aloha State is unique among the nation’s handful of majority-minority states in that it has never had a white majority since it became the 50th state on August 21, 1959. In other words, it has always been a majority-minority. First settled by Polynesian explorers in the eighth century, Hawaii is heavily populated by Pacific Islanders. More than 60  percent of Hawaiian residents are people of color. Hawaii’s population is around 37.3 percent Asian, 22.9 percent white, 9.9  percent Native Hawaiian or other Pacific Islander, 10.4 percent Latino, and 2.6 percent black. These numbers show that Hawaii isn’t just a tropical paradise, but also the proverbial American melting pot. California Minorities make up more than 60 percent of the Golden State’s population. Latinos and Asian Americans are the driving forces behind this trend, along with the fact that the white population is aging rapidly. In 2015, news agencies announced that Hispanics officially outnumbered whites in the state, with the former making up 14.99 million of the population and the latter making up 14.92 million of the population. This marked the first time the Latino population surpassed the white population since California became a state in 1850. By 2060, researchers predict that Latinos will make up 48 percent of California, while whites will make up 30 percent of the state; Asians, 13 percent; and blacks, four percent. New Mexico The Land of Enchantment, as New Mexico is known, has the distinction of having the highest percentage of Hispanics of any U.S. state. Approximately 48  percent of the population there is Latino. Overall, 62.7 percent of New Mexico’s population belongs to an ethnic minority group. The state stands out from others because of its substantial Native American population (10.5 percent). Blacks make up  2.6 percent of New Mexicans; Asians,  1.7 percent; and Native Hawaiians, 0.2 percent. Whites make up 38.4 percent of the state’s population. Texas The Lone Star State may be known for cowboys, conservatives, and cheerleaders, but Texas is far more diverse than stereotypes paint it to be. Minorities comprise 55.2 percent of its population. Hispanics comprise  38.8 percent of Texans, followed by 12.5 percent who are black, 4.7 percent who are Asian and one percent who are Native American. Whites comprise 43 percent of the Texas population. A number of counties in Texas are majority-minority, including Maverick, Webb, and the Wade Hampton area. While Texas boasts a rising Latino population, its black population has increased as well. From 2010 to 2011, the black population of Texas rose by 84,000 — the highest of any state. District of Columbia The U.S. Census Bureau regards the District of Columbia as a â€Å"state equivalent.† This area is also majority-minority. African Americans comprise 48.3 percent of D.C.’s population, while Hispanics comprise 10.6 percent and Asians, 4.2 percent. Whites make up 36.1 percent of this region. The District of Columbia boasts the highest percentage of blacks of any state or state equivalent. Wrapping Up During the 2016 presidential race, the media reported that Donald Trump supporters, particularly of the white working class, fear the browning of the United States. As Baby Boomers age and eventually die, its inevitable that people of color, who are, on average, younger and have more children than whites, will make up a higher share of the population. But more people of color  doesnt mean that minority groups will have more power. While they may have a greater say in elections over time, the barriers they face in education, employment, and the criminal justice system will by no means evaporate. Anyone who believes that a brown majority will somehow erode the power that white Americans enjoy need only to look at the history of nations around the world colonized by Europeans. This includes the United States.   Sources Aronowitz, Nona Willis. What Can We Learn From Majority-Minority States? Numbers Dont Always Equal Political Power. Good Worldwide, Inc., May 20, 2012. History.com Editors. Hawaii becomes 50th state. History, AE Television Networks, LLC, November 24, 2009.

Techniques to Boost Employee Morale Without Increasing...

In almost every industry, employers are trying to do more with less. Educational facilities throughout the United States are working hard to deal with budget cuts and growing demands on limited resources. Additionally, trade schools, college campuses and Universities across the nation are witnessing that student enrollments are at an all-time high. Simply put, more is expected to be done with less. Hard working educators are working to meet the expanding demands in their classrooms and laboratories. Davis Applied Technology College in Kaysville, Utah is certainly no stranger to the higher demands set forth on the staff and administration due to on-going budget cuts and record high head counts. Like many educational facilities, Davis†¦show more content†¦As student needs spike, they are asked to do more with less. In addition, they are coping with personal pressures: rising costs in college tuition and healthcare; shrinking values in assets like homes and retirement funds ; and increased responsibility for jobless family members. Fifty-four percent of workers plan to look for another job when the economy improves, according to a survey released in June by the Adecco Group, a company that helps businesses find temporary and permanent workers (Watson, 2009). Seventy-one percent of 18 to 29 year olds say they are likely to look for new jobs once the economy turns around, according to the same survey. Expecting workers who are under stress to radiate enthusiasm and continually express gratitude for their jobs in unrealistic. Relying upon the recession and fear of job loss to maintain worker productivity is an ineffective short-term strategy and will contribute to long-term problems (Watson, 2009). Conversely, according to Hewitt Associates’ Best Employers in Asia survey of 305 Asian companies, the most important factors that affect behavior-and happiness- are recognition, corporate polices such as benefits and worklife balance, and career opportunities. Pay only appeared as an important secondary factor (after recognition) in the Phillipines, and as tertiary factor among top executives (Fowler, 2003). Morale is the barometer of employeeShow MoreRelatedGlobal Communication Gap Analysis1551 Words   |  7 Pagesinternational market, Global must cut costs by outsourcing, however their employees belong to a trade union. This creates a problem in that Global has not included the union in their discussions. This could have legal ramifications as well as create morale issues within the company. The leadership team must communicate these changes to the employees and public in a positive manner to avoid negative publicity and the loss of valued employees. 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Arctic cap melting Free Essays

The article voices concerns over the unprecedented rapid pace of Arctic cap melting. However, the melting process itself poses lesser danger to the Earth ecosystem as compared with the feedback mechanisms Arctic ice is involved in. These feedback mechanisms contribute to global warming in three distinct ways. We will write a custom essay sample on Arctic cap melting or any similar topic only for you Order Now As ice melts, the territory of open ocean waters increases. Water has lower reflectivity, or albedo, as compared to ice. This fact entails that water absorbs 80 percent more solar radiation than sea ice does.   Thus, the sun warms the ocean more quickly, and this process results in a vicious circle speeding up global warming. The second way ice melting accelerates climate change is associated with the fact that oceans absorb about half the carbon dioxide that humans emit into the atmosphere. Yet their ability to absorb carbon dioxide is diminished by the increase in ocean’s temperature because the gas dissolves less readily in warmer water. Furthermore, warming of oceans implies less mixing between deep and surface waters – the process that provides nutrients to plankton that absorb carbon dioxide. Finally, ice melting entails rotting of organic matter contained in the permafrost. This process involves the release of carbon dioxide and methane into the Earth atmosphere. Warming also affects wetlands and forests desiccating peat bogs and causing beetle infestation that kills pine forest. More wildfires occur in dead or dying forests, and the process of combustion emits huge quantities of carbon into the atmosphere. All these alarming signs call for a united and consistent action by all environmental activists and everyone keen on saving our planet. How to cite Arctic cap melting, Papers

Principal Structural Units of the Airplane Essay Example

Principal Structural Units of the Airplane Essay Dialogue T. Well consider the principal structural units of the airplane. Look at the picture (Fig. 1. 1). This is an airplane. [pic] Figure 1. 1 T. Do you know the meaning of the word airplane ? S. Yes, I do. It is Ð »Ã'â€"Ã'‚Ð °Ã º. T. You are right. There are some words in the English language which have the same meaning. They are aircraft, airliner and aeroplane, plane, for short. S. What does the airplane consist of? T. The airplane consists of five principal structural units: the fuselage, the wing, the tail unit, the landing gear and the power plant. The wing means kphjio. It is the main plane of the aircraft. The word plane has two meanings Ð »Ã'â€"Ã'‚Ð °Ã º Ã'‚a Ð ¿Ã »Ã ¾Ã'‰Ð ¸Ã ½Ã °. S. What is the function of the wing? T. The function of the wing is to support an airplane in the air and to create lift. S. What is the function of the fuselage? T. The function of the fuselage is to carry passengers, crew, cargo, equipment and to support the wing, tail unit and engines in some designs. It also carries the landing gear. S. What is the meaning of the word crew. T. It is Ð µÃ ºÃ'â€"Ð ¿Ã °Ã ¶. Cargo means Ð ²Ã °Ã ½Ã'‚Ð °Ã ¶. The Ukrainian for tail unit is Ã'…Ð ²Ã ¾Ã' Ã'‚Ð ¾Ã ²Ã ° Ã'‡Ð °Ã' Ã'‚Ð ¸Ã ½Ã °. There are some synonyms to it. They are: the tail assembly, tail, empennage, fin assembly. The word engine means Ð ´Ã ²Ã ¸Ã ³Ã'Æ'Ð ½. The landing gear is Ã'ˆÐ °Ã' Ã'â€". S. What is the function of the tail unit? T. The function of the tail unit is to provide directional stability and control of the airplane in flight. S. What is the function of the power plant? T. The power plant is a source of power. S. What is the function of the landing gear? T. The landing gear supports the airplane on the ground and its function is also to absorb shocks of landing. We will write a custom essay sample on Principal Structural Units of the Airplane specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Principal Structural Units of the Airplane specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Principal Structural Units of the Airplane specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I am sure you know the meaning of the word land and landing means Ð ¿Ã ¾Ã' Ã °Ã ´Ã ºÃ °. Exercise 1. Read and translate text 1. Text 1. Principal Structural Units of the Airplane The airplane consists of five principal structural units: the fuselage, the wing, the tail unit, the landing gear and the power plant. The fuselage extends from the nose to the tail of the airplane. It houses passengers, crew, cargo and equipment. It supports the wing, tail unit and sometimes engines. The fuselage also carries the landing gear. The wings are lifting and supporting surfaces of the airplane in flight. The function of the wing is to support the airplane in the air and to create lift. The function of the tail unit is to provide directional stability and control of the airplane in flight. The tail unit consists of two surfaces, vertical and horizontal. The function of the power plant is to provide power for flight and to propel the airplane. The landing gear supports the airplane on the ground and its function is to taxi the aircraft on the ground and to absorb the energy of landing. Exercise 2. Translate word combinations with the term aircraft: civil aircraft, cargo aircraft, military aircraft, passenger aircraft, ambulance aircraft, commercial aircraft, sea aircraft, cargo-passenger aircraft, long-range aircraft, forest patrol aircraft, mail-carrying aircraft, search and rescue aircraft. Exercise 3. Translate noun + noun word-combinations: aircraft engine, air flow, design principles, fuel tank, shock absorber, control unit, air pressure, fuselage skin, oil system, rocket engine, helicopter rotor, airplane speed, engine operation, flight condition. Exercise 4 Match the synonyms, aircraftspeed wingsource of power tail unitundercarriage landing gearmain plane power plantempennage fuselageairplane velocitycentral body Exercise 5. Translate verb-combinations. to consist of structural units, to extend from the nose to the tail, to support the wing, to carry cargo, to create lift, to provide directional stability, to control the airplane in flight, to propel the aircraft, to absorb the energy of landing, to taxi on the ground. Exercise 6. Make the following sentences interrogative and negative. 1. The fuselage is the central body of the airplane. 2. We divide the aeroplane into five principal structural units. 3. The power plant provides power for flight. 4. The tail unit consists of two surfaces, vertical and horizontal. 5. The wing extends equally on each side of the fuselage. Exercise 7. Say if the following statements are true or false. If they are wrong, correct them. 1. The airplane consists of two principal structural units. 2. The tail unit supports the wing. 3. The function of the power plant is to create lift. 4. The wings are not lifting and supporting surfaces of the airplane in flight. 5. The fuselage controls the airplane in flight. Exercise 8. Answer the questions. 1. What units does the airplane consist of? 2. What does the fuselage carry? 3. What supports the tail unit? 4. What provides directional stability of the airplane in flight? 5. What propels the airplane? Exercise 9. Read and translate text 2. Text 2. Airplane Structure The airplane, engine-driven vehicle can fly through the air-supported by the action of the air against its wings. Airplanes are heavier than air. Airplanes generally share the same basic configuration each usually has a fuselage, wing, tail, power plant, landing gear, and a set of specialized control surfaces mounted on the wing and tail. The fuselage is the main cabin, or body of the airplane. Generally the fuselage has a cockpit section at the front end, where the pilot controls the airplane, and a cabin section. The cabin section may be designed to carry passengers, cargo, or both. In a military fighter plane, the fuselage may house the engines, fuel, electronics, and some weapons. All airplanes, by definition, have wings. Some are nearly all wings with a very small cockpit. Others have minimal wings or wings that seem to be merely extensions of a blended, aerodynamic fuselage such as the space shuttle. Most airplanes, except for flying wings, have a tail assembly attached to the rear of the fuselage, consisting of vertical and horizontal stabilizers, which look like small wings; a rudder, and elevators. The components of the tail assembly are referred to as the empennage. All airplanes must have some type of landing gear. Modern aircraft employ brakes, wheels, and tires designed specifically for the demands of flight. Exercise 10. Give definition to the following terms. aircraft, fuselage, wing, empennage, landing gear, power plant. Exercise 11. Speak on: 1. Aircraft structure. 2. Functions of aircraft structural units. Exercise 12. Translate text 3 in writing. Text 3. Aircraft Performance The aircraft performance includes dimensional data and the main flying characteristics. Dimensional data are length, wing span, height and width. The main flying characteristics are maximum take-off weight, maximum landing and payload weight, passenger capacity or number of seats, number of crew, cargo capacity, cruising speed, flight range, flight altitude, non-stop flying time, practical ceiling or service ceiling, engine type and thrust of each engine, number of engines, take-off and landing ground run, maximum fuel capacity, etc. The aircraft usually takes the name of the designer or manufacturer. Here are some of the aircraft designers: Antonov, Ilushin, Tupolev, Yakovlev. Manufacturers names are represented by: Boeing, Bristol, Canadair, Convair, Douglas, Lockheed, Vickers and others. Following the name of the designer or manufacturer comes a type code, known in some airlines as a class. For example: Antonov-70 (designers name and type code), Douglas DC-6B (manufacturers name and type code),etc. The aircraft can be supplied in some versions: Economy-Class Business-Class and First-Class. Exercise 13. Copy out aviation terms from text 3. Exercise 14. Answer the questions. 1. What dimensional data does the aircraft performance include? 2. What are the main flying characteristics? 3 The aircraft usually takes the name of the designer, doesnt it? 4. What is the type code? 5. What versions can an aircraft be supplied in? Exercise 15. Speak on Aircraft performance. Exercise 16. Remember aircraft performance data. 777-200 First flight: June 12,1994 Model number: 777-200 Classification: Commercial transport Span: 199 feet 11 inches Length: 209 feet 1 inch Gross weight: 506,000 pounds Cruising speed: 615 mph Range: 4,210 to 8, 270 miles Ceiling: 37, 900 feet Power: Two 74, 500-/77,200-pound-thrust PW 4074/4077 engines, two 74,500-/76,400-pound-thrust GE 90-75B/76B engines, or two 74,600-/76,900-pound-thrust RR Trent 875/877 engines Accommodation: 305 to 440 passengers AN-124IL- 86 Cargo cabin dimensions:Length: 59,5 m Length: 36mWing span: 48 m No. of engines: 4 Cruising speed: 850-900 km/hr Altitude: 10-11 km Range: 3,000 5,000 km No. f seats: 350 Width: 6. 4 m Height: 4. 4 m Maximum take-off weight: 405,000kg Maximum cargo capacity: 150,000kg Engine type and power: D-l 8T 4230 /423,400kg Cruising speed: 800-850 km/hr Flight altitude: 10,000 12,000 m Flight range with maximum cargo: 4,500 km Maximum flight range: 16,500 km DarkStar UAV First flight. March 29, 1996 Classification: Experimental unmanned aerial vehicle Span: 69 feet Length: 15 feet Range: 500 nautical miles Ceiling: Grea ter than 45,000 feet Power: Single turbofan engine Accommodation: Unmanned

How to Answer the Hypothetical Interview Question

How to Answer the Hypothetical Interview Question Pop quiz, hotshot: It’s your first day on the job, and everything is going wrong. How do you fix it? If you get this kind of question during a job interview, it can be alarming, to say the least. It feels like the interviewer is giving you a direct challenge, and if you answer incorrectly, you shall not pass. But if you are asked to solve a hypothetical problem, don’t panic. There’s a method that will help you get through it. Here’s how you can answer the hypothetical interview question.DO take a few seconds to gather yourself.First instincts may get you through in bar trivia nights or emergency situations, but this is neither. You want to make sure you’re giving a reasoned, thoughtful response. The person is testing your problem solving skills and your thinking processes, so you want to make sure you’re showing those off.DON’T blurt out the first thing that comes to mind.This isn’t Jeopardy!, and you don’t get a bonus fo r being the first to buzz in. Again, the interviewer is watching you to see how you approach something, not just the end result.DO ask questions if you need to clarify.This can also buy you a little thinking-on-your-feet time.DON’T ramble or go off on tangents.This is a nervous habit that can be tough to break, and the best way to get around that tendency is to think about this ahead of time. Sure, it’s difficult to anticipate beforehand exactly what (if any) hypothetical situations the interviewer could use, so do some general prep.Look closely at the job description. Is it heavy on client service? If so, you might be asked to talk about how to handle a sticky situation with a client or stakeholder. Is the job focused around deadlines? You might have to field a question about what to do about potentially missing one of those deadlines. It’s unlikely that the interviewer will ask you something entirely unrelated to the job you’re seeking, so the descripti on is a good place to start for anticipating such a question.DO think about your own history.The hypothetical question is a cousin to the â€Å"tell me about a time you†¦Ã¢â‚¬  question. And that’s one you should already have in your pocket ahead of interview day. Have you-specific examples of things like problem solving, communication successes, or challenges you’ve faced down. If these are at all related to the hypothetical situation posed, you can adapt. If it’s very similar, you can say, â€Å"That’s actually like a situation I had at X Corp. Here’s what I did in that scenario†¦Ã¢â‚¬ DON’T feel pressured to give a definitive answer to the problem.Talk about the process of resolving: where you would start, who you would loop in, which steps you would take to arrive at a possible solution, and then what you would do to choose the best option. The interviewer isn’t asking you to solve the problem and achieve world peace right now, she wants to see how you would approach it.The hypothetical question can be a sticky point in an interview, but if you know what they’re looking for (process) and how to lay it out (clearly and calmly), you’ll be past it and back into more familiar territory in no time.

An Overview of the Controversy of Evolution

An Overview of the Controversy of Evolution The Theory of Evolution has been the topic of many debates between the scientific and religious communities. The two sides seemingly cant come to an agreement on what scientific evidence has been found and faith-based beliefs. Why is this subject so controversial? Most religions do not argue that species change over time. The overwhelming scientific evidence cant be ignored. However, the controversy stems from the idea that humans evolved from monkeys or primates and the origins of life on Earth. Even Charles Darwin knew his ideas would be controversial in religious communities when his wife often debated with him. In fact, he tried not to talk about evolution, but rather focused on adaptations in different environments. The biggest point of controversy between science and religion is what should be taught in schools. Most famously, this controversy came to a head in Tennessee in 1925 during the Scopes Monkey Trial when a substitute teacher was found guilty of teaching evolution. More recently, legislative bodies in several states are trying to reinstate the teaching of Intelligent Design and Creationism in science classes. This war between science and religion has been perpetuated by the media. In fact, science does not deal with religion at all and is not out to discredit any religion. Science is based upon evidence and knowledge of the natural world. All hypotheses in science must be falsifiable. Religion, or faith, deals with the supernatural world and is a feeling that cannot be falsified. Therefore, religion and science should not be pitted against each other as they are in completely different fields.​

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The Yield Curve Kink Decision - Case Study Example The past last seven years of operation the company has been outstanding as revealed by its ability to attract new clients in that same period it lost two small pension accounts that is worth $ 10million while gaining a whopping $400 million in new pension business. The investment style is summed up by a pension consultant as 20% pure interest rate anticipation and 80% quantitative strategies based on values. The company anticipates trying to predict whether the interest rate will rise or fall. The periods when the interest rate reaches volatile state are rare, but when it does like in a period between December 1994 and July 1995, then a timing mode was engaged because GBA already expected a fall in interest rates.AT such scenarios a barbell strategy was employed where other bond are retained with the bench mark or entering a period long dated trip bonds. The system created a system of long dated strips and a shorter duration bond that form a barbell. Barbell is an investment strategy mostly employed in fixed type of investment that comprises a combination of short term and long term bonds. The term barbell is used here to reflect the both end loading the system look to be experiencing. Therefore in a nutshell, barbell tries to exploit the best of both end of situation hence it combine the high and the low risk assets to influence for the best outcome. However during the period the interest rate is stable, then their family gets in and creates a management for portfolio’s that ranges for a 1.5 year period and are standard income benchmark which most clients are awarded unless the request differs. Most or all of the GBA invested strategies on computer models and quantitative models which compare the bond selling price to the price as determined by GBA.GBA has its own analysis technique regarded as proprietary model which has parameter’s close to fifty with 20 of it being critical checking points and that help GBA

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Csr Case Study On Ikea Management Essay

Csr Case Study On Ikea Management Essay This report identifies Corporate Social Responsibility (CSR) as a demanding topic that has moved from ideology to reality and is acknowledged as a significant dimension of contemporary business practices and has been recognized as an important tool for business survival in the 21st century. This report takes into deep understanding of CSR by depicting a road map of core subjects with related issues and implementation based on the principles of CSR and discusses briefly on its characteristics; pros and cons; theories and approaches; justifications and fundamental principles. This report gives an insight on the significance of CSR and examines in detail about the expected key potential gains from its operational use followed by the discussion on the problems and barriers that CSR generally faces .Finally the report chooses the case study on IKEA and discusses in depth about its CSR experiences by studying its development and strategy dimensions of CSR in corporate social agenda(strateg ic and responsive forms of CSR) and analyses IKEAs responsibilities as integral elements of strategy with a brief discussion on CSR communication. The concept of CSR has widened its scope and its increasing global demand makes us to realize the responsibilities of a firm with its dimension towards social, economic and environmental impacts. INTRODUCTION: This report identifies Corporate Social Responsibility (CSR) as a hot topic and the reason for choosing CSR is due to its high profile attainment in the academic domain and most of us feel CSR as an absolute necessity to define the roles of organizations in Society and apply their responsibilities to their businesses in terms of social, ethical and legal standards. Moreover, CSR has become a globalised concept and achieved business prominence because of its geographical prevalence from US origin to its widespread suitability and establishment in Europe. This report structures the content to understand the concept of CSR by depicting a road map of core subjects with related issues and implementation based on the principles of CSR and discusses briefly on its characteristics; pros and cons; theories and approaches; justifications and fundamental principles. This report gives an insight on the significance of CSR and examines in detail about the expected key potential gains from its ope rational use followed by the discussion on the problems and barriers that CSR generally faces .Finally the report chooses the case study on IKEA and discusses in depth about its CSR experiences by studying its development and strategy dimensions of CSR in corporate social agenda(strategic and responsive forms of CSR) and analyses IKEAs responsibilities as integral elements of strategy with a brief discussion on CSR communication. UNDERSTANDING CSR: The term CSR seem to be new but research predicts that there has been an evolution of its concept throughout many decades. Way back in 30s of last century, the focus of marketing was initially on distribution and logistic, that was about how to provide some products at minimal cost. With the total marketing, the centre of attention is to set on the selling systems on the marketing mix comprising the 4 Ps: Price, Products, Place, Promotion. Social marketing emerged in the 70s whereby the company decides on the long-term interests of stakeholders internally as well as externally. A stakeholder could be any individual or a group, who can influence or get influenced by behavioral impacts of an organization. The categories of the companys stakeholder are shown in the table below: Companys Organizational structure and location Involvement in the Business activity Internal External Direct Shareholders, investors, managers, employees Customers, Lenders, Tax agencies Indirect Consultants, Suppliers, contractors Community, NGOs, Media General public Professional bodies The impact of any organization on the society through their operations, products or services rendered by associating with stakeholder groups such as customers, suppliers, employees, investors and community and this can be displayed in the form of a diagram below Source: Mallen Baker (2007) Different terms and ideas are associated and so it is difficult to define CSR due to ambiguity in the CSR field of research. There is always a problem to stick onto universal definition of CSR as the concept ranges from mere compliance with law to pure Philanthropy. Corporation refers to group of members acting as an individual, be it for business or elsewhere. Philanthropy has little to do with CSR because philanthropy is about how a company spends its money and CSR is about how a company generates money and how responsibly they conduct their business in doing so. However, European commission identifies CSR as a broad concept and recognizes, CSR as a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis(Commission of the European Communities 2001). WHAT CSR IS NOT? 1. It is not an alternative for the regulation of companies! 2. It is not a replacement for how companies should manage their social, ethical and environmental impacts! 3. It will not save the world! CHARACTERISTICS OF CSR: The main features of CSR can be summarised as shown in the table below: Features Description Triple-bottom-line Economic, social and Environmental Voluntary All activities are taken up voluntarily. Stakeholders integrity Connecting all parties involved. Long-term action Carrying activities over a long-term period. Credibility Enhances the credibility of the firm. PROS AND CONS OF CSR: Arguments for CSR Arguments against CSR Enhances reputation in society. Solves the problems caused by business in society. Stabilises corporate power with responsibility. Increases long-term profitability Beyond government regulations. Adjusts to imbalanced demands of stakeholders. Improves environmental conditions. Business should be meant for profit maximization. Enforces unequal costs among competitors. Stakeholders compelled to hidden costs. Business may lack social skills. Makes to forget the aims of the business Social responsibility cannot be a legal responsibility. Places responsibility on the business but not on individual. CSR THEORIES AND APPROACHES: The focus on economic, political, social and ethical aspects in social reality aspects according to Parsons (1961) are primarily based on four features that can be perceived in any social structure such as adaptation to the environment ,goal attainment, social integration and pattern maintenance or latency. This hypothesis led to the classification of CSR theories into four types which can be depicted in the following table with their related approaches. TYPES OF THEORIES AND ITS FOCUS APPROACHES ILLUSTRATION INSTRUMENTAL THEORIES Focus on the economic aspect of the interaction between business and society Augmentation of shareholder value This theory argues that CSR is the only means to the end profits. It is based on wealth creation that is measured by share price. Strategies for competitive advantage Social investments in the context of competition Strategies based on the view of firms available natural resources. Strategies related to the bottom of the economic pyramid. Cause -related marketing Considering Socially recognised philanthropic activities applied as an instrument in marketing POLITICAL THEORIES Focus on the business power applicable in the areas of politics Corporate constitutionalism Firms social responsibilities arise from their strength of social power Integrative social contract Assumption of the existence of contract between the business and society. Corporate citizenship The firm is perceived as a citizen with participation in community. INTEGRATIVE THEORIES Focus on the integration of social demands Issues Management Firms response to the social and political issues and their impacts Public Responsibility Current legal procedures and public policies are considered as recommendations for social performance Stakeholder management Stabilizing the firms stakeholders Corporate social performance Exploring the responses from social legitimacy to social issues ETHICAL THEORIES Focus on the right factor to attain a good society Stakeholder normative theory Considering trustful duties towards firms stakeholders Universal rights Considering the frameworks related to human rights, labour rights and respect for environment Sustainable development Achievement of human progress by accounting present and future generations The common good Awareness towards the common good of society JUSTIFICATIONS FOR CSR: The prevailing justifications for CSR are shown in the picture below: Moral obligation Attaining commercial accomplishment in approaches that tribute ethical value Insufficient assistance to stabilize complicated competence related to social and economic interests. Varied personal values among managers and stakeholders Licence to operate Developing goodwill to safeguard the consent of Governments and stakeholders Licences and approvals are needed for a business to operate. However, this kind of approach will have to compromise in controlling CSR agenda to the externals that lack knowledge about companys operations and competitive positioning. Encourages defensive responses for time being. Sustainability Self-interest to encounter the present needs without compromising the future needs Efficiency on environmental issues yielding immediate economic benefits. In other aspects other than environmental issues, intangible long-term results give a weak justification for short-term costs. Existing justifications focus on the pressure between the firm and society rather than bringing coordination. These generic rationales give a trivial guidance for taking up company activities. FUNDAMENTAL PRINCIPLES OF CSR: CSR mainly relies on three fundamental principles such as Economic, Social and Environmental areas. The purpose of CSR is to integrate business activity with its culture for attaining sustainability in its economic, social and environmental areas. Each fragment of CSR includes activities, which differ depending on the type of firm and the needs of stakeholders. ECONOMIC AREA: The firm is expected to behave as a transparent enterprise .Positive relationship among the investors, customers, suppliers and shareholders is expected. Economic impacts at local, national and international levels should be monitored. Stakeholders and the activities of CSR in the economic area of the market are shown in the table below: Economic area Market Stakeholders Owners and investors Customers/consumers Suppliers /partners Regulatory bodies Media CSR activities Creates ethical codex Transparency Best practice management Practice anti-corruption Build Stockholders relations Build Customer/consumer relations Build suppliers relations Build investors relations Protect intellectual property SOCIAL AREA: Responding and tackling the behavioral attitudes to employees in the working environment and focuses on assisting the local community. The company influences the working standards, education, health safety and develops the cultural aspects. The stakeholders and CSR activities in the social area are shown in the table below: Social area Stakeholders Work location Local community Employees Unions Non-Profit organizations Public CSR activities Health safety of the employees Human resources development Get rid of child labour Follow working standards Supporting laid-off employees Assurance of jobs Supporting social integrity Corporate volunteerism Donor ship Educating Public Improving the quality life of employees Creation of jobs and develop local infrastructure. ENVIRONMENTAL AREA: The Company focuses on its impact on ecosystem and elements like land, air and water. The company feels its determination to protect the natural resources. Environmental area Stakeholders Groups related to environmental aspects. CSR activities Eco-friendly processing and manufacturing products and services. Agreement with regulatory and standards(ISO,EMAS) Renewal of energies policy by recycling and using eco-friendly products. Lessening the environmental impacts. Protecting the natural resources. ROADMAP FOR CSR: The following roadmap depicts the core subjects and CSR implementation based on the principles . Source: vi.unctad.org/russiast09/docs/millercsr.ppt CORE SUBJECTS AND ISSUES: Issues related to core subjects of CSR can be depicted from the following table: CORE SUBJECTS ISSUES ORGANIZATIONAL GOVERNANCE Shareholder activism Political economy Cross border investments by foreign investors HUMAN RIGHTS Due attentiveness Risk conditions Escaping complicity Determining grievances Inequity and susceptible groups Civil rights Political rights Employees fundamental rights Socio-economic and cultural rights LABOUR PRACTICES Social conversation Child labour Forced labour Employment relationships Work conditions Social security Health and safety at employment Training and progress in the employment ENVIRONMENT Avoidance of Pollution Maintenance of resources Mitigating and adapting climatic change Protecting the nature REASONABLE OPERATIONS Anti-corruption Sensible political implications Good competition Encouraging social responsibility in the field of influence Assessing the value for property rights CONSUMER ISSUES Awareness Market sensing Health and safety for consumer protection Consumption sustainability Consumer support and solution for disputes Data security and privacy Entry to necessary services COMMUNITY PARTICIPATION AND IMPROVEMENT Education Culture Creating employment and developing skills Advancement of technology Income generation Social investment Community health CSR DRIVERS: The key drivers of CSR are discussed in the table below: DRIVERS DESCRIPTION Profound self-interest Generate ethical, social and economical cohesion where markets, labour and communities are linked to work together. Social investment Social capitalism and contribution to infrastructure has been seen progressively as necessary part of business activity. Transparency and trust Public perceives business as low ratings of trust. Public expectation about companys openness and accountability leads to prepare a report encompassing their performance in the areas of social and environmental issues. Increased public expectations of business Public expects beyond the companys contribution to the economy by taxation and provision of employment. In addition to the above key drivers, the following list shows general drivers of CSR. Business Risk management Reputation and brand management Learning and innovation Cost savings and operational efficiency Competitiveness and market positioning Improved relations with regulators Organizational transformation and continued improvement IMPLEMENTING CSR: Each firm is unique in its operational procedures, its awareness of CSR issues and the amount of work done towards CSR implementation.Therefore; different firms adopt different frameworks depending on their CSR approach.However, it adds value to the firm when CSR is implemented in a systematic route by integrating its mission, strategy, cultural, environmental and risk profiles, processes and activities. The following framework for CSR implementation gives scope to build quality and environmental management, which follows the model of plan, do, check and improve based on ISO standards .This flexible framework can be adapted by any firm as suitable for its organization. Implementation Framework PHASES STEPS TASKS Plan 1.Perform CSRassessment Gather a CSR management team Work out the definition of CSR Re-examine corporate documents, processes and activities Recognize and connect key stakeholders 2. Build up a CSRstrategy Develop support with experienced managerial staff Investigate others tasks Design a format of proposed CSR activities Build the ideas for scheduling and the business case for them Fix on areas of roadmap, methodology and focus Do 3. Explore CSRcommitments Take a glance on CSR commitments Organize discussions with key stakeholders Design the group to develop the commitments Plan for an introductory draft Check with concerned stakeholders 4. Implement CSRcommitments Build an integrated CSR decision-making framework Prepare a CSR business plan Lay down the quantifiable goals and find out the measures of performance Slot in the employees and to whom so ever applicable to CSR commitments Propose and perform CSR training Set up workshop to address the behavioural problems Design for setting up internal andexternal communications Check 5. Authenticate and report on progress Gauge the performance Hold stakeholders Report on performance Improve 6. Evaluate and Enhance Assess the performance Discover the opportunities for enhancement Engage stakeholders Double-check: Once a cycle completes Go back to plan and go ahead with subsequent cycle SIGNIFICANCE OF CSR: The issue of CSR initiatives and the perceptions of ethical standards have gained more attention by the management in considering approaches to strategic marketing. Usually, CSR is of growing importance towards managing the business processes and is magnetizing growing company investment. Unfortunately, marketing departments lack the skills to manage even the issues related to reputation thereby narrowing the insights. For example, pharmaceutical companies were criticised in the media for arrogance and lack of transparency. In order to rebuild its reputation, Pfizer took initiative to offer free medicines to those who were laid-off during recession. So marketing strategy expects to look for opportunities for better competitive positioning in market segments through increased customer value integrated with CSR initiatives. Majority of business leaders are focusing on CSR as a tool for differentiation and competitive advantage leading to generate revenue. CSR is not only important in considering the consumer relationships but also scrutinizes business-to-business relationships (comprising supply chain partners) with stakeholders like investors, government and lobby groups. CSR is an important business strategy by giving meaning and direction to day to-day operations. Satisfying each of the stakeholder groups allows companies to maximize their commitment to another important stakeholder group-their investors, who benefit most when the needs of these other stakeholder groups are being met. The business succeeds when values within the decision-making process and objectives of the organization are met. Lifestyle brand firms, in particular, need to live the ideals they convey to their consumers. CSR as a strategy is becoming increasingly important for businesses today because of three specific trends shown in the table below: Trends Discussion Changing social expectations: Consumers and society in general expect more from the companies whose products they buy with the regulatory bodies and organizations in place to control corporate excess. Increasing affluence: A society in need of work and inward investment is less likely to enforce strict regulations and penalize organizations that might take their business and money elsewhere. Globalization: The Internet fuels communication among like-minded groups to initiate a product boycott. These three trends portend corporate success. The result of this mix is that consumers today are better informed and feel more empowered to put their beliefs into action. CSR is particularly important within a globalizing world because of the way brands are built, at a time when these values and demands are constantly evolving. CSR can therefore best be described as a total approach to business in maintaining brand dominance. KEY POTENTIAL BENEFITS OF CSR: The benefits to firms, community and environment by practicing CSR can be discussed at length in the following table: KEY POTENTIAL BENEFITS DISCUSSION Efficiency in risk management: CSR oversees and scrutinizes the corporate activities by effectively managing the risks involved in governance, social, economic, environmental and legal aspects in day-to-day complicated market, thereby safeguarding the supply for overall market stability. Impact analysis about a firm by considering the concerns of the parties involved is one of the better ways to anticipate in managing the risks. This ultimately sharpens the decision-making. Enhanced reputation management: Reputation of a firm is mainly based on values such as trust, quality, reliability, which reflect the organizations image and brand recognition and so any firm concerned about addressing the CSR issues, can manage their reputation with effective CSR management. Ability to develop the recruitment and retention of staff: Effectiveness in CSR policies improvise the human resource management which has direct impact on firms image related to its products and services.CSR indirectly aids in executing the programs that enhance the morality and loyalty of employees who are valuable resources for companys performance. Fostering innovation, competitiveness and market positioning CSR gives positive impact in avoiding the risks by tackling diverse stakeholders who are the basic sources for generating ideas for novel products and markets thereby differentiating from its competitor, which result in competitive advantage, thus developing competitive strength based on innovative business models. For instance, a certified firm with social and environmental standards improves the chance to become a supplier to specific retailers. Increased operational efficiencies and cost reductions: By implementing CSR, there is always an opportunity to transform waste streams into revenue streams by systematic approach of environmental aspect of renewable energies by reducing costs through recycling. Tangible cost savings signify the reduction in carbon emissions. Building efficient supply chain relationships: A firm is at risk to susceptibility in its supply chain. Companies with like-mindedness can build long-term business relationships with aim to increase their profits by maintaining standards and thereby tackle the risks. Larger firms encourage smaller firms with whom they are related to take up CSR approach. For example, particular retailers may require their suppliers to adopt certain codes and practices. Improved ability to tackle change: CSR aids as a radar to anticipate the emerging market trends and by regular stakeholder dialogue with customers, a company can respond to any changes that occur in regulatory, economic, social and environmental aspects. Generate robust social licence to function in the community: Better understanding between citizen and stakeholder recognition of the firms activities and objectives can render enhanced stakeholder relations, thereby giving scope for robust alliances of public, private and civilized society.CSR enhances the social capital. Enhances investment: As CSR enhances the brand reputation, it leads to raising the companys profile in the investment community. The company value can be improved through further investments.CSR approach drives the financial institutions about incorporation of social and environmental criteria into their project plan leading sharp decision-making of where to invest money and this motivates the investors to look for better CSR management. Better relations with media and government regulators: CSR indicators act as tool for the governments to decide on obtaining export assistance contracts in some countries. In many cases, though CSR activities are beyond the regulatory requirements, governments considered CSR views to expedite the approval processes for firms in order to meet their sustainability goals by recognizing the business sector engagement as a requirement. Building customer relationships: In Cause related marketing the altruistic activities of the firms can be recognized by morally conscious customers who may be flexible in paying higher prices or in reduced costs may increase their purchasing power and so CSR in broader sense has significant impact in building the long-term customer legitimacy,loyalty,trust or brand equity. Acting as a catalyst for responsible consumption: In order to combat with the ever changing consumption patterns, company has to play a key role in achieving sustainability by the way it supplies its goods and services in the marketplace to meet responsible consumerism which considers to relate consumer rights and issues and how well the relationship between producers and consumers is authorized by regulatory bodies. BARRIERS AND CHALLENGES: CSR implementation in a competitive world draws certain barriers and challenges which are due to : Difficulty in implementing CSR concurrently with other business Concerns in a balanced and remarkable manner Difficulty of transparency Lack of clear communication Economic thoughtlessness Various instability problems in developing countries especially problematic for SMEs Complexity of the issues involved and so difficulty in managing the supply chain and regulating the sub-contractors Complex set of issues as CSR covers a broad array of direct and indirect business performances, achievements, and so its impacts differ from one business sector to another International differences that may lead to lack of universal acceptance in examining the potential impacts of CSR. Misinterpretation due to CSR being judged differently in many parts of the world depending on different priorities. For example, Chinese consumers interpret social responsibility as safe, high-quality products, while South Africans consider it as a contribution to healthcare and education. In Australia, Canada, Indonesia and the UK the highest priority is to protect the environment. In Turkey, it is believed as an indicator for charitable donation. In U.S, France, Italy and Switzerland and most of South America, the highest priority is towards fair treatment of employees. Complex set of stakeholders appealing to the business for a CSR attitude the appropriate stakeholders need to be involved stakeholder involvement is important, yet difficult Always ambiguity between CSR and financial success Low voluntary acceptance of CSR can lead to green washing Lack of devices to measure, monitor evaluate and report the impacts Two myths Smaller companies think it the responsibility of the bigger ones and It is mainly a philanthropic exercise High overheads of implementing and sustaining CSR efforts. No universally accepted frameworks Some of the main internal company barriers to CSR initiatives are: Executives recommending strategic marketing programmes that focus on CSR-based positioning must be aware of the likely barriers and challenges from those who do not believe CSR as a legitimate strategic tool. CASE STUDY: CSR AT IKEA: The reason for choosing IKEA as case study of CSR work is to understand its CSR focus as a leading company, which ranks as the first in CSR in the Accountabilitys Responsible Competitiveness Index 2008 (RCI). IKEA was selected due to its long history and experience in the area and its response to several CSR-related crises and criticisms that has enabled the organization to develop structured policies and a range of collaborations and initiatives with stakeholders and could set an example for companies aiming to develop their economic and environmental sustainability. IKEA is a value-based Swedish furniture giant that has wide recognition for its focus on cost reduction and it is a progressive company that manages to integrate its cost focus with CSR issues. This report discusses in detail about how this integration is possible for IKEA and it is interesting to know its implications for other companies who want to combine CSR into their business practices. The CSR experience gained by IKEA can make other companies to realise that CSR is not necessarily a cost addition but it is a cost-cutter, which imparts increasing knowledge on how companies can be socially responsible. The aim is therefore to analyze the

Storm Born Chapter Eleven

Someone was screaming in the desert, and I didn't realize it was me until Tim raced over and grabbed my shoulders. â€Å"Jesus! Eugenie, what's wrong?† I broke from him, dropped to my knees, and threw up into a convenient shrub. That soon gave way to endless dry heaves, my body's distress too strong to stop. When I finally finished – it seemed like hours but was probably only a few minutes – I ran my hands over my face. It felt like I had shoved my head through a window, cutting my skin to shreds. Yet, when I pulled my hands back, there was no blood. Apparently convinced I was done bringing up everything in my stomach, Tim carefully handed me a bottle of water. I wiped my mouth with the back of my hand and then drank greedily. When I started to hand the bottle back, he shook his head. â€Å"Keep it. What happened?† â€Å"Transition shock,† came Volusian's flat voice. â€Å"You came through the worlds too hard and too fast, mistress.† â€Å"You should be dead,† added Nandi. â€Å"Or at least segmented.† â€Å"Segmented?† asked Tim. I nodded and drank again. â€Å"If you're not strong enough to make it work, only your spirit will get back here. The body stays in the Otherworld.† He stared. â€Å"Will that kill you?† â€Å"Worse.† â€Å"What's worse than death?† asked a new voice. Or not so new. Wil. I'd forgotten about Wil. I leapt to my feet and spun toward him, gun drawn. Some part of me wondered if I even had bullets left. I'd changed the cartridge once in the Otherworld but couldn't recall how many times I'd fired at Aeson's men. Tim's mouth dropped open. â€Å"Eugenie, put that away!† â€Å"You don't know what he's done. He's a fucking backstabber.† Wil, sitting on the blanket he'd gone into trance on, froze, too afraid to move. But not too afraid to speak. â€Å"I had to. It was the only way to get Jasmine.† â€Å"Yeah, it worked pretty well, huh?† He sounded near tears. â€Å"I'd gone a year without any chance of getting her. Then that sprite cut me the deal. Said if I got you to go over, they'd give me Jasmine back. I'm sorry.† I didn't move the gun. â€Å"I was your only chance to get her back. If you hadn't led us into that trap, we'd be back here with her now.† He groaned, burying his face in his hands. â€Å"I didn't know. I didn't know. I just wanted her so badly.† He looked back up at me. â€Å"What happened? Why did she run away? Was she scared?† â€Å"Maybe. Or it could be that†¦what's that called? Where people help their kidnappers? Stockholm syndrome?† â€Å"What, like Patty Hearst? No. Jasmine wouldn't do that.† I wasn't so sure. She was young and impressionable, and Aeson struck me as a very forceful figure. â€Å"He's too pathetic to kill,† observed Finn after studying Wil for a moment. â€Å"No harm in doing it anyway,† said Volusian. â€Å"Kill him and enslave his soul.† Wil's eyes widened farther. â€Å"Eugenie!† Tim stared at me like I was insane. â€Å"You aren't seriously considering that.† Probably not. Sighing, I lowered the gun. â€Å"Get out of here, Wil. I don't ever want to see you again.† He scrambled to his feet, face falling. â€Å"But Jasmine – â€Å" â€Å"You lost your chance. You blew it. Get in your car before I do something stupid.† Wil hesitated, his face pleading and upset. Then wordlessly he headed toward the trail that led out to a makeshift parking area. I watched him leave, bitter anger boiling up within me. In the distance, thunder rumbled. â€Å"Eugenie†¦Ã¢â‚¬  began Tim hesitantly. A slight wind ruffled his hair. â€Å"I don't want to talk about it. Take me home.† We gathered up his things and walked in the direction Wil had gone. â€Å"Meet me back at my house,† I told the minions. They vanished. Tim had enough sense to leave me alone on the car ride back. I leaned my head against the window, liking the feel of the cool glass against my fevered cheek. So many things had happened tonight, I had no idea what to fixate on first. Jasmine? Wil's betrayal? Aeson's stupid accusation? Kiyo? Yes. Kiyo was probably the safest, which was saying something. My heart had leapt at seeing him again. It was stupid, considering the way he'd used me, but my emotions didn't appear to realize that yet. Why? Why did he have this pull on me when I barely knew him? I didn't believe in love at first sight. And what about the fox thing? I knew of no gentry who could do that, but I did know shape-shifters filled the Otherworld. I'd fought some before but never a fox. Seemed like a weird choice. Perhaps that explained why he hadn't felt gentry. He was something else, not gentry but still Otherworldly. Not much of an improvement. I left Tim as soon as we got home, seeking out the solitude of my room. Well, as much solitude as I could get with the three spirits waiting for me. I threw myself onto the bed, leaning into the corner where the bed sat against the wall. Exhaustion ran through me, and I did and said nothing, staring into the darkness. Thunder rumbled again but seemed fainter now, like the storm had changed its mind. The spirits simply waited and watched me. â€Å"Tell me what just happened.† â€Å"Um, which part?† asked Finn after a minute. â€Å"Any of it. Tell me what Kiyo is. The fox.† â€Å"Oh.† Finn seemed relieved to have a question he could answer. â€Å"He's a kitsune. Japanese fox spirit.† â€Å"Roland taught me hundreds of magical creatures. Never heard of a kitsune.† â€Å"You don't find them around here much,† explained Finn. â€Å"And they're not really dangerous.† â€Å"He looked dangerous enough to me.† â€Å"They carry animal traits into human form,† said Volusian. â€Å"Strength. Speed. A certain sense of aggression.† I thought about sex with Kiyo. Yeah. That had been pretty aggressive. I closed my eyes. â€Å"Why would he mark me and then follow me?† â€Å"I do not know.† It figured. â€Å"Anything else I should know about him? About them?† â€Å"They're usually female. Men are rare. Perhaps his human blood affected that,† said Nandi in her emotionless voice. â€Å"Half-human? Oh. His mother was the kitsune,† I mused, recalling him talking about his parents. â€Å"Yeah,† agreed Finn. â€Å"The women are supposed to be pretty hot. Like sirens. Real seductive. Men can't stay away from them.† â€Å"Like a drug,† added Volusian. I opened my eyes. â€Å"Could he do that too?† â€Å"Possibly.† Suddenly my obsession seemed less weird than twisted. Had he used some sort of sexual power to lure me in? Was that why I couldn't stop thinking about him? â€Å"I guess half-human isn't so bad,† I muttered, speaking out loud without meaning to. I hadn't bedded a full-fledged Otherworldly creature. â€Å"Not bad at all,† agreed Finn happily. â€Å"He's just like you.† â€Å"Stop it,† I snapped. â€Å"That whole thing†¦what Aeson said†¦it's stupid. I don't want to talk about it.† â€Å"And like so much, you ignore what you don't want to hear. Being Storm King's daughter is no small thing.† Volusian's red eyes held my gaze. â€Å"Your bluntness is so endearing.† My stomach turned, but it was now or never. â€Å"All right. I'll bite. Why does Aeson think that?† None of them had an answer right away. The impression I got from them was surprise more than ignorance. â€Å"Because you are, mistress,† said Nandi at last. â€Å"No, I'm not. I'm human.† Volusian crossed his arms over his chest. â€Å"You are half-human, mistress. And as I said, your prejudice blinds you from the truth.† â€Å"One gentry's accusation isn't the truth. Where are the facts?† â€Å"Facts? Very well. Here are facts. Who is your father?† â€Å"Roland.† â€Å"You know what I mean, mistress. Who is your blood father?† â€Å"I don't know. It doesn't matter. My mom always said he was a bastard not worth knowing.† Volusian stared at me expectantly. â€Å"That doesn't prove anything.† â€Å"What about your powers? You are rapidly surpassing every other human shaman. You are equal in strength in both worlds. Do you think it's coincidence that the most powerful shaman in remembered history grew up in Roland Markham's household? He brought you there, taking you from Storm King.† â€Å"From where? Are you saying I was born in the Otherworld?† Volusian inclined his head. â€Å"Storm King abducted your mother and made her his mistress. She bore his child. You.† â€Å"You seemly awfully sure about this.† â€Å"I saw your mother when she lived in the Otherworld. I have seen her in this world. She's the same woman.† â€Å"You're lying.† â€Å"By the power that binds us, you know I am not.† He was right. He couldn't lie to me – not so openly, at least. I knew that, and acknowledging that forced me to put my own world into a new perspective. It might explain why my mother hated the Otherworld so much. Why she and Roland had been adamant about instilling that hate in me, making sure I could never have any empathy with the gentry or anything else from that world. I swallowed and realized I was on the verge of tears. God. That would probably blow the show of strength I always tried to hold around these guys. We needed to get through this interview. â€Å"So, are you saying that's why Roland eventually killed him? To protect me?† â€Å"Among other things. Storm King's invasion was imminent. He had come to claim you. Roland Markham killed him, both saving you and halting Storm King's plans.† â€Å"So Dorian was telling the – wait a minute. He knew! That bastard. He sat there and fed me that stuff about Storm King, knowing who I was!† â€Å"Everyone knows who you are, mistress,† said Nandi. â€Å"It's pretty recent, though,† added Finn, seeing the look on my face. â€Å"Came out only a couple of weeks ago. The same time everyone learned your real name.† â€Å"How?† I glared at Volusian. He had known who I was this whole time. â€Å"Did you tell them?† â€Å"No.† â€Å"Then why didn't you tell me before this? Why didn't any of you tell me when this came out?† They stared. â€Å"Because you did not ask us,† replied Nandi. â€Å"Yes,† agreed Volusian. â€Å"Had you asked us, ‘Am I Storm King's daughter?' we would have gladly – â€Å" â€Å"Oh, shut up.† I rubbed my eyes. I wanted to sleep. I wanted to sleep forever and forget all this. But I had miles to go before I slept, just like in the Robert Frost poem. â€Å"If everyone thought Storm King was so great, then why are they all coming after me? Shouldn't I be some kind of hero? Instead they want to kill me.† â€Å"Most aren't trying to kill you, unfortunately. They're trying to bed you, mistress.† â€Å"Why?† â€Å"Probably because of the prophecy,† said Nandi. â€Å"Prophecy,† I said dryly. â€Å"Wonderful. Now there's a prophecy.† â€Å"Mistress,† she said hastily, â€Å"had you asked us if there was a prophecy – â€Å" â€Å"Yeah, yeah. I know. What's this one say? That I'm a good lay?† Finn hesitated. â€Å"Well†¦it says Storm King's vision will be carried out through his daughter's first son. That the human world will be reconquered.† â€Å"You're kidding.† Oh, God, I wanted to sleep. â€Å"When they found out you didn't have kids yet, everyone – well, every guy – wanted to get in on the action. Being the one to father Storm King's heir would be a pretty big deal.† â€Å"Likewise,† added Volusian, â€Å"the prophecy says Storm King's daughter will clear the way for her son. Being your consort would carry great prestige.† â€Å"Hey, I'm not clearing the way for any invasion. Not that I believe in prophecies. Not that I believe in any of this! In fact, that prophecy proves how stupid this all is. I wouldn't turn against my own kind.† I swear Volusian smiled. â€Å"Yes, but which people truly are your own kind? Your loyalties are now divided.† My anger flared. â€Å"No. Even if this is true and I am the daughter of the biggest gentry badass ever, I know where my loyalties are. I'm human. I act human. I have no gentry powers.† â€Å"As you say, mistress.† â€Å"Get out of here. All of you. None of this is true. I'll talk to my parents and clear this up.† Volusian bowed. â€Å"A wise idea, mistress.† I said the words to send them away and then lay on my bed. The storm had quieted outside, but one of my own raged inside me. I wanted to shut down my feelings. I wanted to forget all of this, because it wasn't true. It couldn't be. I wanted to take one of the prescription sleeping pills, but I didn't need Roland's warnings to know how stupid that would be. If every gentry was suddenly hot to get me pregnant, I couldn't let my guard down. I shouldn't have been able to sleep. Not after fighting gentry and seeing a girl run back to them. Not after learning my one-night stand was a kitsune. Not after discovering that I could very well be something I hated. Something that made me question everything I'd ever believed in. No, I shouldn't have been able to sleep at all, but my body knew better as tiredness flowed over me. My body knew I'd been up all night, that I'd fought and been injured. And most important, it knew my fight wasn't over. Not by a long shot.

Animal testing Essay - 865 Words

The Use of animals for Laboratory Testing There has been an on going debate on whether to use animals for laboratory testing. There are people now saying the use of animals in laboratory testing is not necessary and there are other alternatives. Many of these people claim the tests that are performed on the animals are not particularly valid. On the other hand, others claim that laboratory testing has been depended on animals to achieve medical advances. Whether or not the use of animals in laboratory test is a matter of opinion. It will take the necessary investigation and consideration to figure out what needs to be done. Taking a closer look at each issue will help to show the use of laboratory testing should not be†¦show more content†¦The side effects of the eye test are redness, swelling, ulceration, bleeding, and blindness. Acute toxicity test effects are even worse. They include convulsions, labored breathing, Brigman Page 2 malnutrition, skin eruptions, and bleeding from the eyes. The side effects of the skin test are redness of the skin, inflammation, weeping, and scabbing. The animals may also suffer symptoms such as abdominal pains and cramps, vomiting, paralysis, diarrhea, difficulty breathing, and bleeding ulcers. When all of the experiments are finished all of the animals is killed (Chea). Another issue of using animals in laboratory is it’s unnecessary. History has shown that many important medical advances have been made by clinical research and close observations of human patients, not animals. A study done by Vincent, at a Animal Research Medical Center found that the researchers are doing useless lung experiments on dogs. They would remove sixty-eight percent of those foxhound’s lungs and forced then to run on treadmills with masks placed over their faces. To fit the mask, the dog canine teeth are cut down. After exercises are completed, the dogs are killed and their lungs are examined. â€Å"The conclusion that has been reached is that tremendous pain and suffering are being inflicted upon helpless animals under the guise of research, and the results being attained or admittedly on no benefits to mankind† (Vincent 17). In most cases the drugsShow MoreRelatedAnimal Testing678 Words   |  3 Pages Animal testing is a controversial topic in today’s society, much more than it was 100’s of years ago. Testing on animals was practiced long ago, and is still practiced today. Greek writings about vivisection [the dissection of a live organism] can be found dated as early as 500 BC. At that time, in Ancient Rome and Alexandria, and later in Greece, vivisection was originally practiced on human criminals, but prohibitions on the mutilation of the human body soon arose. 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This method involves using different species of animals in experiments and developmental procedures to determine toxicity, dosing, and effectiveness of test drugs before proceeding to human clinical trials. However; the use of animals in testing laboratories is becoming less common due to improved alternative options. Animal experimentation